Education and resources
Predictable frequency isn’t an incentive problem—it’s a behavioral design problem. Learn more about how creating behavioral infrastructure can drive reliable revenue and traffic for your venue.
Blog
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The psychology behind repeat behavior
Most marketing strategies talk about “driving repeat visits” as if customers sit down and rationally choose where to go every time. They don’t. In reality, repeat behavior is usually …
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Why discounts alone train the wrong behavior
Most hospitality brands know that discounts “work.” Run a promo, traffic bumps. Send a coupon, redemptions spike. But if discounts are your primary loyalty strategy, you’re not just …
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Why I’m trying to save restaurants
Restaurants shaped my life long before I ever thought about business models or customer visit frequency. As a teenager, I was a line cook at Chi-Chi’s Mexican restaurant …
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Stop renting visitors attention, own it
Your food is great. Your service is impeccable. But your Tuesday nights are almost empty. Your last promotion brought in some people. So did the one before that. …
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Create a different kind of customer loyalty
In the Seinfeld episode “The Strike,” the character Elaine goes to great lengths to retrieve a lost loyalty punch card for a deli to get her promised free …
Insights
Free — provide your contact details to access.
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The Frequency Gap
How often guests really return, and what it costs you.
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Bowling Alone
Why shared ritual is the missing ingredient in loyalty.
